How to design more impactful edtech: using levels of evidence to guide why, when, and how to invest in efficacy research

Investing in efficacy research can sound like an indulgence for an edtech startup that’s moving quickly and staying lean. But from experience taking many major edtech products to market, I’ve found that smart investments in efficacy research will help you to design edtech that’s more impactful and more competitive—and faster. Here’s a short deck showing how to use levels of evidence to frame your competitive ambition, investment case, and roadmap.