How to design a persuasive Impact Mission: example—Perlego’s 2022 Impact Report

An Impact Report helps build trust with customers by sharing your ambitions to do good. But too often the Impact Mission of an edtech business is independent from their Strategy. Annual Impact Reporting is then an exercise in whitewashing. By contrast, a learner-centered Impact Mission attracts great talent. And if your Impact Mission is your Business Strategy, it can propel teams to achieve outsized results. It’s a privilege to help Perlego design their Mission and Reporting.