4. Differentiate your products to win

  • Center every design decision on advancing your customers’ outcomes.
  • Translate product data into insights to optimise your product and drive adoption.
  • Reframe “engagement” into competitive differentiation that drives sales.
  • Apply learning science principles I’ve used to build market-leading products used by 65M learners

How I can help

 I help you refine and evolve you product to deliver outcomes customers value—and competitors can’t easily copy.

Get in touch